I start my review of Peggy Baron’s
Become a PLR Writer today on the section titled, “Your Unique Selling Proposition.” At first I didn’t think I had anything specifically like this in my PLR ATM course. I have basically just been discussing this privately with individual students. I talk about possible add-ons to your services in my course, too, which is what this section is about.
I think for me, a USP is more about your motto and tag line – that’s just the way I personally look at it. For instance, I started off branding my PLR store with my “Ghostwriter to the Gurus” hook – the gurus were paying $30 per page, but you get my writing for just $1 per page. Think of what makes your brand a superior one.
What do you want to be known for? There are lots of people who offer limits on packs. There are lots of people who offer a certain price point. I want you to think for a second as if you weren’t you, but a rabid fan of your PLR store. What would you say about you as a seller? If you were bragging to a friend about buying that PLR, what reason would you give as to why they should choose your PLR?
My tag line helped convey to people that the PLR was top notch – wasn’t going to be any of that unusable PLR they normally get stuck with.
This lesson right here is wonderful for brainstorming a good USP. When you craft one, put it as a motto (italics headline) in your header image somewhere.
The next section is called, “Picking Topics to Write About.” Now one of the bonus items for PLR ATM was my 400+ topic request list that prospective customers had submitted to me. Peggy has a VERY good section here on finding topics to write about!
One thing I can offer as a suggestion is that she go back in and add examples of each. People like to see examples. So if you’re telling someone to check out WSOs, then do a screen cap of it showing a good real example.
She gives a good example once you’ve picked a broad topic about how that pack might break down into a set of articles but there aren’t clear instructions on how she got there. Did she pull them out of her head? Use a keyword tool? I know this information, but a total newbie might not.
I do like that she stresses not to put too much time and emphasis into this because I’ve seen people waste hours trying to perfect their list. It’s just not necessary.
Good couple of chapters. A few things I’d do differently, but that’s what makes us all unique! More to come!